At its essence, the purpose of all technology is to improve the lives of people. Often, technology companies are so wrapped up in how their solution works, that they have a difficult time looking at it from an outside perspective and communicating its true value to the person on the other end of the screen.
I channel my experience in communicating complex social challenges through easy-to-understand narratives when working with technology companies to synthesize the many features and details of their products into memorable takeaway messages. With technology copywriting, our goal is to hook the reader and spark their curiosity to learn more.
Together, we'll determine which product benefits will excite your target customers most and I'll write copy that speaks directly to the hopes, concerns, and ambitions of that individual. Your technology may be complicated, but your copy should be simple.
Tools for communicating your value
Compelling website copy
Landing page copy
Explainer Video copy
Articles & blog posts